CHRISTOFLE WEARABLE COLLECTION IN ROBLOX.
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Discover an innovative Christofle collection of gaming wearables in partnership with Prince, a fashion brand by Boltable Studios, a leader in the design of virtual fashion and experiences in Roblox. Prince is one of the most popular fashion brands in Roblox and has sold over 24 million items on the platform.
The Christofle X PRINCE wearables are now live on Roblox, the leading global online gaming platform, featuring 58 item variations including three limited edition items which are unique in design, color, and texture, making them exclusive and highly coveted. The collection sold over 700 items within the first 24 hours of going live and Christofle promoted the launch with a free to claim limited edition that sold out in 1 second.
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The collection is sold exclusively on Roblox and is also being showcased at the Liberty Airport game experience inside Christofle’s custom A380 aircraft. Recognising the significance of capturing the attention and loyalty of the Gen Z demographic, Christofle is establishing brand engagement by embracing the concept of 'art on the table' through a striking and contemporary method.
With our entry into the metaverse in 2022 with the iconic MOOD collection, Christofle became the first luxury tableware brand worldwide to enter the Web 3.0 space and now continues its innovation journey with its exclusive Roblox wearables. One of the very first French luxury brands to invest in Roblox, our latest virtual collection reflects the brand’s commitment to balance between heritage and modernity through 10 unique items.
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